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How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
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Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com
Nike Flyknit Trainer+ marathon shoes unveiled ahead of London 2012 | T3
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike at 2012 London Olympic Games | Niche | The Marketing Club of IIM Ahmedabad
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
Nike-Sponsored Russian Track Athletes Under Investigation For Doping – Footwear News
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Nike trainers steal the show at Olympics | ELLE UK
Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
Track and Field: Nike Flyknits Running Shoes | Olympics 2012: How to Compete (Or Dress) Like an Olympic Athlete | TIME.com
Green was the New Gold at the London 2012 Olympics – Natural Running Center
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
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Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
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foot talk: Nike Volt: Shocking successful ambush marketeering?
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
